Effective Date: October 16, 2025

This Privacy Policy explains how Microcementic, Inc. ("Microcementic", "we", "our", "us") collects, uses, shares, and safeguards personal information when you visit our website, contact us, purchase materials, request samples, register for training, or engage our installation/project services.

By using our website or services, you agree to the practices described here. If you do not agree, please discontinue use.

Information We Collect

Information You Provide Directly

• Contact and business details: name, email, phone number, company, role, billing/shipping addresses.
• Project details: site address, photos, drawings/plans, dimensions, surface/substrate notes, timelines, budgets.
• Orders and payments: product selections, quantities, invoices/estimates, payment amounts, and limited payment metadata (we do not store full card numbers on our servers).
• Sample program: selected colors/sizes, deposit/return status, shipping/return labels, refund instructions.
• Training and events: registration details, attendee names, preferences, dietary notes (if voluntarily provided), scheduling and completion status.
• Communications: emails, phone calls, texts, and form submissions (e.g., contact, design consult, training).

Information Collected Automatically

• Device and usage data: IP address, browser type, operating system, referring URLs, pages viewed, and timestamps.
• Cookies and similar technologies: analytics and advertising pixels (see "Cookies & Analytics").

Information From Third Parties

• Marketing and lead sources: inquiries forwarded by Topciment Spain or partners.
• Platforms and processors: Jotform (form submissions), Eventbrite (training registrations), HubSpot CRM (lead and customer management), Google Workspace/Gmail (communications), payment processors, shipping carriers, and advertising platforms (Meta, Google).

How We Use Information

• Provide and improve services: fulfill orders, schedule and deliver training, process sample program returns, and support installations.
• Communications: respond to inquiries, send confirmations, invoices, updates, and policy notices.
• Operations and security: fraud prevention, debugging, and maintaining reliability.
• Marketing (with controls): send updates, training schedules, promotions, and educational content. You can opt out anytime.
• Analytics and performance: improve site usability and service quality.

Cookies & Analytics

We use cookies, Google Analytics 4 (GA4), and advertising pixels (e.g., Meta Pixel) to measure site traffic and improve performance. You can manage cookies via your browser settings and opt out of Google Analytics using Google's opt-out add-on.

Advertising & Remarketing

We may use Google Ads and Meta for interest-based advertising and remarketing. You can opt out in your account settings or via industry opt-out tools.

Sharing of Information

We do not sell personal information. We share it only as needed to provide services:

• Service providers: payment processors, shipping carriers, training/event platforms (Eventbrite), CRM (HubSpot), form platforms (Jotform), analytics/advertising vendors, and project contractors.
• Business partners and referrals: at your request or when leads are referred by Topciment Spain.
• Legal and compliance: as required by law or to protect rights.
• Business transfers: in connection with a merger, acquisition, or sale.

Retention

We retain personal information only as long as necessary for the purposes outlined here or as required by law.

California Privacy Rights (CCPA/CPRA)

California residents have rights to access, correct, delete, or limit use of personal data. To exercise these rights, email info@microcementic.com or call 424-239-7952. Verification may be required.

Children's Privacy

We do not knowingly collect personal information from children under 13.

Security

We use administrative, technical, and physical safeguards to protect data, though no method is completely secure.

International Transfers

Our services are operated in the United States. By using them from outside the U.S., you consent to international data transfers.

Links to Other Sites

Our website may link to third-party sites, which are governed by their own privacy policies.

Changes to This Policy

We may update this Privacy Policy periodically. The "Effective Date" above reflects the latest version.

Contact Us

Questions or requests about this policy:
� Email: info@microcementic.com
� Phone: 424-239-7952

Notes Specific to Microcementic Services

• Sample program deposits: refundable upon timely return; prepaid labels provided.
• Training & event registrations: processed through Eventbrite; review their privacy policy.
• Project documentation: site photos and measurements may be required; consent is obtained for portfolio use.

Legal Disclaimer

This document is for informational purposes only and not legal advice. Consult legal counsel for compliance questions.